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Similar to when Netflix revamped its logo, this logo makeover has ruffled some feathers in customers as well. The new logo has already been employed in two ads, directed by the US agency MMB and premiered during the Olympic coverage. How To Use Motion Graphics To Enhance Your Design Strategy? The sandwich chain has also turned over a new leaf and redefined its nutrition goals, such as eliminating preservatives, artificial flavors, and colors at North American restaurants by the end of the next year, and a promise to revert to cage free eggs within the next 10 years. Do not sell my personal infoPrivacy PolicyContact UsRSS. There are a lot of reports that also state that the fact of the matter is that Subway was unable to keep up with competition and in 2015 was losing out to other chains by 3.4%. Here’s what the Twitterati has to say about the refreshed logo facelift: Subway's new logo clearly rips off waste management pic.twitter.com/Q5NKHEsOIt, — Ashley Lutz (@AshleyLutz) August 5, 2016, Subway has a new logo for the first time in 15 years https://t.co/wuoKbnkIIh #logo #design @SUBWAY pic.twitter.com/3QghHzp6sU, What do you think of subway's new logo? However, while the new logo does appear stylish, we can’t help but think that it’s much ado about nothing. It looks like it belongs to a cheap software company! https://t.co/K4J1EtgbkN #logodesign #graphicdesign pic.twitter.com/t4Q4hAgyzO, — Designed By Jimmi (@DesignedByJimmi) August 9, 2016, Much needed. The new trains will have wider doors, and some of the cars could potentially have an “open-gangway” design, which connects each car with an accordion-style … Subway has been slicing vegetables for 50 years.". Category sales performance in Beverages, Candy, General Merchandise, Packaged Food/Foodservice and Snacks. Their food is garbage. As to the design credit, this was a cross-functional project led by subway’s creative team, working in collaboration with an array of design partners. Subway Canada to refresh its look with new design, menu items. The Subway logo redesign is one change in a series of bigger developments in the brand’s attempts at improving its sales after two consecutive years of lower revenue. Here's a look inside Subway's revamped interior, along with new technology platforms and menu tweaks ... One big change includes showcasing the produce used for Subway’s sandwiches behind the production line to remind customers the peppers, tomatoes, onions and cucumbers garnishing their sandwiches are fresh and cut in the stores. #CreativeBranding: Flying And Falling With Trump’s Space Force Logos. After hours of deliberate speculation, we came to the conclusion that the new Subway logo is not all that bad, and the icon is in fact a clever take on negative spaces, which could make it much more memorable. The Subway on Dillard Street is one of four in Central Florida to feature a new design and also boasts a drive-thru. Whereas the old design seemed to hint that the sandwich chain was a bonified Fast-food joint, the newer version has taken the health game up a notch as it makes the chain appear rather like an established brand with class. Peek inside new convenience stores to uncover the best in retail store design across North America. The arrows decking out the “Y” and the “S” have always appeared dopey, rendering an unflattering appendage to both letters, but at least the italic, condensed typography kept the logo looking dynamic and contained. The new symbol and logo, in conjunction with the additional visual assets, will roll out to all Subway digital experiences, communications, and restaurants, worldwide beginning in early 2017. VIDEO: Typesetting: The Art Of Placing Text On A Page. According to the Subway spokeswoman Kristen McMahon: “The new logo is a reflection of the colorful array of fresh vegetables and other ingredients at a Subway shop. Haynes suggested that further changes are in the works. The new logo is meant to offer the sandwich place a fresh new start where they make use of rotisserie chicken and carved turkey breast. According to Kate Taylor, the Food and Beverage Reporter at Business Insider: “Subway has struggled to fight it out with the competition in the past few years, and has been losing ground in the fast food game that it once led after it lost its most famous pitchman, Jared Fogle, when he pleaded guilty to child pornography charges last year. A nod to customers’ reliance on their smartphones extends into the dining rooms. The new logo transforms into a geometric-ish, non-italic wordmark that is completely bereft of motion and appears akin to a light Brutalist structure that makes it feel sluggish, static, and heavy. A bold move. I can see this becoming highly recognizable, relevant, and successful as it becomes the social media icon — which I’m guessing it will.”. MILFORD, Conn. -- Subway, the world's largest restaurant chain and a QSR mainstay in many convenience stores, has unveiled the latest step in its efforts to refresh its brand, revealing new design and layout elements that will soon make their way into stores worldwide. The new logo design is a feeble attempt at rebranding light. Metro is getting a wave of new cars for the Red and Purple subway lines and, if the latest design is to be believed, they might look a lot different than the cars in operation now. As ‘Two spots’ presented a reinvigorated logo to complement its new chain (since the “best way to stay fresh is to never get stale"), Subway also jumped on the bandwagon and is debuting a new logo to revamp the face of its brand; the first time it has expressively altered the key element of its visual identity since all the way back in 2001. The Milford, Conn.-based chain is also switching to digital menu boards for a more visual ordering experience. by: Danielle Hendrix Associate Editor WINTER GARDEN What used to be a drive-thru credit union on Dillard Street is now one of the first drive-thru Subway locations in Central Florida. As usual it’s a challenge to accept change at first but even after due deliberation and rational thinking, it is still difficult to see the improvement beyond a step in to the realm of today’s minimalist trend, and the fad of reverting back in time to a former rendition of the company’s logo; Armin sees the new logo as the evolution of the pre-2000s logos. My first thought was the Safety Kleen logo (shape obviously, not color). #GivingTuesday Roundup: 30 Most Inspirational Illustration Designers On Behance! According to Armin Vit, Co-founder of UnderConsideration: “The new logo design accentuates the appendage feeling of the old logo, with the arrow of the letter “Y” extending far beyond its visual area and making a sharp 90-degree turn. In addition to equity marks and ads, Subway has launched the #SearchforBetter campaign, which it intends to use across TV advertisements. Seriously though, I create ads for Subway print direct mail magazines … what’s the name of the new font they’re using? Employees might turn around, grab an item from one of the bins that are positioned at customers’ eye level, and slice it right there, Haynes said. The reimaging also includes touches intended to make dine-in guests more comfortable. At participating restaurants only. Evan is an Expert in Digital Marketing. According to Suzanne Greco, Subway’s president and CEO, “We are on an exciting journey to meet the changing tastes of our guests. It’s a new commitment. 1963 Nester's Map This is a relatively softer pivot from the notions of “Fresh is what we do”, and “Eat Fresh” themes it has adopted before. The open-gangway design allows passengers to walk between all the cars. "With the vegetable display, customers walked into the restaurant and said, 'Are you the first Subway restaurant to cut the vegetables?' Déjà plus de 400 restaurants en France. It seems like there isn’t a strip mall in the United States that is without a Subway restaurant, and in the Evan is also a design pro, who has shown a predilection towards DIY design projects. Poor color choice IMHO. Various elements of the overall makeover are scheduled to be in place worldwide by the end of 2017, according to a company statement. While the highly unfortunate Jared Fogle situation was an utter calamity that may have entailed a fresh start for the brand, the refresh should have come more aptly in terms of a brand face; defining what customers will eat and what they are when they eat at Subway. The new symbol is actually clever in hiding the same “S” in the new logo between two large arrows and, in turn, forming a larger, graphic “S”. Subway already offers order-and-pay-ahead service. However, the signature arrows on the “Y” and “S” are here to stay. Now, the chain hopes to get a fresh start.”. According to Subway, the logo redesign is the next step in the brand’s evolution, ensuing the addition of a plethora of premium menu items, such as the rotisserie-style chicken and carved turkey breast, in addition to the launch of Subway … There are no doors between them. FRCH Design Worldwide is leading the redesign that will start with 12 pilot locations across the country. Complimentary Wi-Fi will be provided, along with USB charging ports. From Finger-Licking KFC Edition Huawei SmartPhone! It perfectly communicates the two ways its sandwiches exit a human body. This “Y” is my new most-hated part of the logo; it makes me really upset. While the old logo we have come to identify utilized a thick, bold font, the new logo appears more inclined towards minimalism. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Perhaps the brand decided it was high time it ditched the italic identity and treated itself to a facelift! The new stores are estimated to cost as much as $320,000 to build, said Haynes, although costs for remodeling current stores have yet to be determined. The restaurant chain’s new Fresh Forward store concept has been created by US-based retail design consultancy FRCH Design Worldwide. Hard seats are being replaced with more comfortable versions, according to Haynes, who said that contemporary music will be aired in stores. In order to design a memorable logo, the Sandwich chain has also announced a new symbol, similarly capitalizing on the arrows to retain a vestige of the brand’s former identity. Corporate retail news affecting the convenience-store industry. The message: “The search for better is one of our greatest traits as humans. This reminds us of the logo redesign at BBC Three! pic.twitter.com/xgj7jQXIqc, Has Subway been browsing LogoArchive?https://t.co/63gzOtJ8cp pic.twitter.com/AaoPSND2m6, — LogoArchive (@LogoArchive) August 8, 2016, So Subway's new logo looks a little like Waste Management's logo. Subway's vice president of operations Trevor Haynes describes the look and feel of the design as more contemporary, "from the color scheme to the finishes, the technology, the display of food." NEW YORK — The next-generation subway car could have a new look. According to Subway, the logo redesign is the next step in the brand’s evolution, ensuing the addition of a plethora of premium menu items, such as the rotisserie-style chicken and carved turkey breast, in addition to the launch of Subway Digital, the company’s tech-focused division. 1972 Vignelli Map. Fingers crossed! As Subway attempts to revamp its brand, the sandwich chain is debuting a new logo. With over 45,000 locations worldwide, Subway is the largest restaurant chain in the world. #CreativeBranding: Behold Elders Of Verizon; Yahoo Is Taking An “Oath”. The company’s sales dropped 3.4% in 2015, while rivals such as Arby’s and Jersey Mike’s grew, according to reports by Food Business News. In its defense, the orangier yellow and lighter green go great together and the new font does a more consistent job of exuding a sense of pathways. The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.”. pic.twitter.com/gz99R59osv, — Jay Carr (@AstrosTracker) August 5, 2016, New Subway logo. While some seem to be awed by the new look of the brand, others are not as receptive to the overhaul. #CreativeBranding: How Do Chickens Make A Call? Subway Launches New Logo Design True to their word, the people at Subway recently released a new logo to help support "the evolution of the brand". When the eyes of the world were riveted to the Rio Olympic opening ceremony, the popular sandwich chain Subway decided to make a subtle distraction with a brand new ad campaign that threw the avid customers in a sudden disarray. SALES / SUPPORT : 855-752-5503 (Mon-Fri, 09:00-17:00 EST). Site officiel de Subway France.

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